Why Brands Need to Tailor to Each Social Platform to Win

There are so many social media platforms out there in the world that brands can be forgiven for sometimes being confused about how to proceed.

To make it even more confusing, each social media platform plays by its own rules; what does well on Facebook might not do well on Twitter, and vice versa.

As a result, brands need to be aware of which types of content do well for them on various platforms, and to make sure that they don’t attempt to apply a one-size-fits-all strategy for social content.

For more visit: http://www.adweek.com/digital/josh-ong-cheetah-mobile-guest-post-why-brands-need-to-tailor-to-each-social-platform-to-win/