You’re Using Foursquare All the Time. You Just Don’t Know It

September 7, 2017

Foursquare Labs Inc. knows what it’s like to go from hot to not. When the company introduced its namesake social media app at South by Southwest in 2009, it was an instant hit. The app broadcasts a smartphone user’s location to friends to facilitate spontaneous meetups and offers other gamelike features, such as dubbing a user “mayor” of a favored spot through repeat visits. People loved it. Within months, the New York Times was calling Foursquare “the tool of choice” for young city dwellers, while Mashable declared that it “may be the next Twitter.”


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