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This Burgeoning Vending Machine Startup Is Trying to Redefine Out-of-Home Digital Ads

If you’ve walked onto a college campus recently—perhaps New York University or Harvard—you may have come upon a digital ad kiosk that offered you free samples from Kiehl’s. Under that scenario, you would have had to supply your email address to get one of the skin-care brand’s products.

Kiehl’s has been orchestrating such samples-based prospecting via Vengo Labs’ network of vending machines that serve digital ads on 1,400 screens, most of which are on university grounds or in gyms like Planet Fitness.

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