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Facebook is losing younger users to Snapchat, according to a study

Younger people are abandoning Facebook and flocking to Snapchat at an increasing rate, according to a study released Monday.

The research, by New York-based firm eMarketer, said that, in 2018, less than half of Americans aged between 12 and 17 will use Facebook at least once a month.

EMarketer said it expects Facebook to lose 2 million users under the age of 25 this year and that Snapchat will pick up 1.9 million users within that age bracket.


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