We continue to experience ongoing real-time shifts in the way consumers engage with content and commerce. From a business opportunities perspective, none of these patterns is more electrifying than the amazing evolution of e-commerce.
While it is true that there was a time when, “If you built a website … they (customers) would come,” this is no longer the case. Websites are necessary and vital, and they are often the first impression of your organization, but your website is just one ingredient that today’s savvy consumer makes a purchase decision on.
For more visit: http://www.adweek.com/digital/5-pillars-for-your-social-shopping-plan/