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5 Ways Retailers Are Optimizing Foot Traffic Using Smartphones

Mobile phones. Two little words with endless possibilities. Not even Nostradamus could have predicted the omnipresent power of everyone’s favorite handheld device. Whether you yearn for the old days of family dinners where you actually spoke to one another, or you can’t live without Google Maps, Uber and Snapchat, you have to admit that mobile phones certainly have their uses.

Mcommerce sales are set to surpass $693 billion in the U.S. in 2019, as consumers get more comfortable purchasing on the go. So, you could be fooled into thinking that mobile phones would be like kryptonite to brick-and-mortar stores. But, it turns out that they have their uses here as well. Top retailers are tapping into the power of the smartphone to drive customers into their stores.

Here’s how.

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