May 18, 2018

What is being hailed as “the first fully-digital attribution service for broadcast radio that will transform the way advertisers plan, buy and measure their audio campaigns to better optimize the unparalleled reach of radio” has been launched by the nation’s No. 1 radi...

May 11, 2018

Digital audio ad revenue scaled new heights in 2017, surging 39% to $1.6 billion from $1.1 billion in 2016, according to a new report from the Interactive Advertising Bureau. While it accounts for only a small fraction of digital ad dollars, that eye-popping growth mak...

April 24, 2018

Mobile phones. Two little words with endless possibilities. Not even Nostradamus could have predicted the omnipresent power of everyone’s favorite handheld device. Whether you yearn for the old days of family dinners where you actually spoke to one another, or you can’...

April 10, 2018

Spotify is poised to make a major announcement on April 24, and while the company hasn’t confirmed anything, there is a chance that the event will mark the launch of the company’s first piece of hardware. There is evidence to suggest that Spotify is working on an in-ca...

March 9, 2018

We continue to experience ongoing real-time shifts in the way consumers engage with content and commerce. From a business opportunities perspective, none of these patterns is more electrifying than the amazing evolution of e-commerce.

While it is true that there was a t...

February 14, 2018

Google is enabling its built-in ad blocker for Chrome tomorrow (February 15th). Chrome’s ad filtering is designed to weed out some of the web’s most annoying ads, and push website owners to stop using them. Google is not planning to wipe out all ads from Chrome, just o...

February 12, 2018

Younger people are abandoning Facebook and flocking to Snapchat at an increasing rate, according to a study released Monday.

The research, by New York-based firm eMarketer, said that, in 2018, less than half of Americans aged between 12 and 17 will use Fa...

January 8, 2018

Google is simplifying the way it presents its different payments tools to consumers, uniting them under a new brand called Google Pay.

In a Google blog post, Vice President of Product Management for Payments Pali Bhat described this as more of a rebranding than a change...

November 16, 2017

“Fake news” and other misinformation, online propaganda, and satirical content people believe is true have filled the web via search engines and social media, and have caused a rift in how people perceive today’s news organizations and the quality of their coverage. A...

November 8, 2017

Local SEO drives customer actions for businesses of every size, from local mom-and-pop shops to large companies with multiple locations. Local SEO is the new storefront, as search is now consumers’ top choice for finding local businesses.

Local is a strategic inves...

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