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A Fully-Digital Attribution Service Arrives For iHeart
Digital Audio Ad Revenues Shot Up 39% In 2017
5 Ways Retailers Are Optimizing Foot Traffic Using Smartphones
Brands Must Grasp the Digitally Driven Consumer Journey or Risk Becoming Prey
When Jacob Davis and Levi Strauss received the first patent for their blue jeans in 1873, their headquarters in San Francisco was nowhere...
Whoopi Goldberg expands medical marijuana line to Colorado
Comedian Whoopi Goldberg and her cannabis business partner, Maya Elisabeth, have already made a splash in California with their line of...
Snapchat and NBCUniversal Are Creating a Digital Content Studio for Scripted Shows
Snapchat is delving deeper into the world of original programming, thanks to new partnerships with NBCUniversal and the Duplass Brothers....
FACEBOOK LEANS INTO VIDEO
Its ambitions are 'TV-like,' but Facebook's video play needs to be so much more if the social network is to battle with the likes of...
Twitter Is Finally Letting Some Users Tweet With as Many as 280 Characters
Silicon Valley’s beloved blue bird is getting ready to tweet longer than ever before. Few things have defined Twitter more than its...
These 8 New Stats Show Digital Advertising’s Growing Pains as Social Platforms Boom
The digital ad industry is both maturing (social networks are exploding) and experiencing growing pains (viewability issues and brand...
Facebook tests pre-loaded ‘Instant Videos’
Facebook doesn’t want you to burn through your mobile data plan just to keep watching its videos. That’s why it’s testing a new feature...
This Burgeoning Vending Machine Startup Is Trying to Redefine Out-of-Home Digital Ads
If you’ve walked onto a college campus recently—perhaps New York University or Harvard—you may have come upon a digital ad kiosk that...
You’re Using Foursquare All the Time. You Just Don’t Know It
Foursquare Labs Inc. knows what it’s like to go from hot to not. When the company introduced its namesake social media app at South by...
How AI Makes Brand Personalities Come to Life
Artificial intelligence (AI) is reinventing the creative landscape for marketers. One big leap: Brands are no longer merely seen as...