A Fully-Digital Attribution Service Arrives For iHeart
What is being hailed as “the first fully-digital attribution service for broadcast radio that will transform the way advertisers plan, buy and measure their audio campaigns to better optimize the unparalleled reach of radio” has been launched by the nation’s No. 1 radio broadcasting company.
Introducing iHeartMedia Analytics, which is promising advertiser impact for those who seek digital-like targeting and attribution data.
“By leveraging the data from iHeartRadio’s digital ecosystem, iHeartMedia will enable broadcast radio to measure and show results in the same way as digital media, giving advertisers easy access to state-of-the-art campaign performance insights,” iHeart said in a Thursday announcements.