This Burgeoning Vending Machine Startup Is Trying to Redefine Out-of-Home Digital Ads

If you’ve walked onto a college campus recently—perhaps New York University or Harvard—you may have come upon a digital ad kiosk that offered you free samples from Kiehl’s. Under that scenario, you would have had to supply your email address to get one of the skin-care brand’s products.

Kiehl’s has been orchestrating such samples-based prospecting via Vengo Labs’ network of vending machines that serve digital ads on 1,400 screens, most of which are on university grounds or in gyms like Planet Fitness.

For more visit: http://www.adweek.com/digital/this-burgeoning-vending-machine-startup-is-trying-to-redefine-out-of-home-digital-ads/